New location offers non-intimidating Judgement Free Zone®, extremely low prices, enhanced safety protocols, free fitness training included in all monthly memberships, and more


Join now for just $1 down and $10 per month for a limited time only!



Keller, TX (May 16, 2021) - Planet Fitness, one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, today announced the grand opening of its new Keller club located at 1610 Keller Parkway Keller, TX 76248. New members can join now for just $1 down, then $10 per month or $1 down and $24.99 per month for a PF Black Card until May


Planet Fitness Keller is 24,000 sq. feet of state-of-the-art cardio machines and strength equipment, offering a 30-Minute Express Circuit, 60” HDTVs spanning the length of the gym, and fully equipped locker rooms with day lockers and showers, and more. The new facility is open and staffed 24 hours, Monday through Thursday, 12am - 10pm on Friday, and 7am - 7pm on Saturday and Sunday.


Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. 

The Classic Card membership offers unlimited access to the Keller club at only $10 a month. And the most popular is the PF Black Card® membership, which is $24.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, and access to all 2,200+ Planet Fitness locations in all 50 states, among other benefits. Other amenities include:

  • Hydromassage Loungers
  • Premium Tanning Beds
  • Invigorating Total Body Enhancement


"We are excited to bring our Judgement Free fitness experience to the Keller community,” said CJ Bouchard, CEO at Excel Fitness. “At Planet Fitness, we offer an affordable membership for a high-quality fitness center and welcome anyone, at any fitness level into our friendly, comfortable, and non-intimidating environment. We encourage you to come check out our new Keller location and see what our unique, Judgement Free Zone is all about.”


Studies show that just 10 minutes of any physical activity can significantly improve your odds of feeling happy, improves your sleep and memory, and raises your heartrate to maintain fitness levels. Planet Fitness makes it easy for anyone to start working out by offering free fitness training for all fitness levels under their PE@PF program. This includes a trainer available to create a personalized work out plan with the Design Your Own Program option to help members reach their specific goals. There are also other popular classes, including the circuit style PF360 Burn and PF360 Strength that utilize kettlebells, battle ropes, and more.


Additionally, Planet Fitness has extended its judgement free philosophy outside of its gyms and into communities that need it most with its national philanthropic initiative, “The Judgement Free Generation™”. Together with Boys & Girls Clubs of America (BGCA), the nation’s leading youth development organization, supporting millions of kids and teens, Planet Fitness aims to empower a generation of teens to grow up contributing to a more judgement free planet – a place where everyone feels accepted and like they belong.


Planet Fitness also continues to implement several enhanced cleanliness policies and procedures to protect the health and well-being of members, employees and the local community, including thorough cleanings using disinfectant on the EPA list effective against COVID-19, increased sanitization stations available throughout the gym floor and touchless check-in via the free Planet Fitness app. Additionally, Planet Fitness launched a Crowd Meter feature on its mobile app to allow members to check club capacity before coming into the gym.


For more information or to join online, please visit or follow us on Facebook ( and Twitter (




About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of June 30, 2021, Planet Fitness had more than 14.8 million members and 2,170 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®?. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

About Excel Fitness Holdings

Excel Fitness Holdings is a leading Planet Fitness franchise group based in the Austin area with nearly 100 locations across Texas, Oklahoma, Arkansas, Missouri, North Carolina, and Virginia. Excel Fitness has built a team culture that focuses on elevating the member experience by developing exceptional health clubs and delivering world-class customer service. The team is passionate about building communities through fitness and supporting their local markets through employment and memberships opportunities that positively impact lives.



Amanda Pleiter, Excel Fitness

On behalf of Planet Fitness

(630) 542-1792

Recognize 818 Views
Related Posts